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Why the name Odin?


In European history there have been two great empires. The first was the Roman Empire which was principally a military empire held together by martial power. The Roman’s most obvious legacies were our alphabet and the Romance languages, all off which can trace their roots to Latin, the language of the military conquerors and dictators.

800 years after the passing of the Romans a second great empire was established by the Vikings. Although the Vikings had a bloodthirsty reputation their empire was essentially a peaceful trading commercial empire. At its peak the Viking Empire spread from North America (they reached there 500 years ahead of Columbus), across all of Northern and Eastern Europe to the Black Sea. The Vikings were great traders and businesspeople that co-existed with local cultures, seldom trying to convert them to their own.

Odin Consulting is named after one of the Vikings’ principal Gods, Odin. Odin was the Vikings’ God of Wisdom. He was vital on the battlefield and was also considered to be their God of Commerce, roughly the equivalent of the more primitive earlier Roman God Mercury.


Odin, Father and ruler of Norse Gods. He always wore his gold helmet and carried his magic sword. His spear never missed its target.

His two ravens, Huginn ("Thought") and Muninn ("Memory") bring him news from all over the world.


In modern Australia, Odin represents successful smart aggressive but ethical business in our diverse multicultural environment. We believe diversity to be strength and celebrate the creativity it brings.