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Internal & External Perceptions


Making decisions based on objective information is good management practice. As Leonardo De Vinci said “the greatest deception a man can suffer is from his own opinions”. This quote has a direct correlation to today’s rapidly changing business world that requires up to date information.

External Perceptions

Odin’s Market Profile Questionnaire enables its clients to measure and understand:

  • What aspects of a supplier's culture and product or service is important/unimportant
  • How the company stacks up against those criteria; and
  • How the company stacks up against its competitors in meeting those criteria
Odin recognises that every company operates in a different manner and in a slightly different market to its competitors. Using its Market Perceptions model as its core, Odin customises every survey it completes to suit the unique needs of each client. This will generate genuine quantifiable and repeatable results that can serve as the basis or strategic decision making.




Internal Perceptions

The Odin Organisational Profile Questionnaire is a web based survey and can be designed to meet the specific requirements of clients. As a guide the survey covers key organisational areas such as:

  • Teamwork
  • Communication
  • Leadership
  • OH&S
  • Values
  • Flexibility / Innovation/ Change
  • Decision Making
  • Rewards
  • Training and Development
  • Commitment to Customers

The program also includes a series of workshops with management and/or cross-functional teams combined with qualitative information gathering. The tool provides an excellent platform for driving improvement and change initiatives.

To see a sample internal survey, please download by clicking HERE.